Personal Statement Of Purpose For A Student s Office Room

Statement of Purpose It was September 2011. I was waiting outside our department’s office room to collect the result of my first UG term final. When I received my grade sheet, I was shocked to see a very poor GPA and found out that my position in the class was 29th out of 32. It tore me apart and I was engulfed by rumors of the impact of a bad result in the future career. On the next day, I shared my unexpected result and depression with one of my favorite teachers, but she congratulated me. I was flummoxed. Then she explained herself by mentioning a quote from Thomas A. Edison’s life event to invent the electric light bulb-â€Å"I have not failed. I ve just found 10,000 ways that won t work†. This message inspired me greatly and I promised myself that I will not give up. In the next term, I left no stone unturned to do better in the exam and the result of the second term did not disappoint me. My GPA rose from 3.39 to 3.91 and I stood first in my class of that term. Finally, I ended my UG life being 2nd among all. What I learned from my first term result of UG studies, was more important than only a good result. It was the confidence and belief that â€Å"I can†. In my childhood, my father was an employee at â€Å"Iram Motors Ltd.†, a distributor of Mercedes-Benz in Bangladesh. I fell in love with various models of cars by going through the attractive magazines of this automobile company brought home by my father. Later in 2002, the company was shut down and my father lost his job. 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This research paper will focus on both sides of the argument and ultimately seek to determine if there is a best practice regarding technological being put into schools. â€Æ' In September of 2010, a controversy was created by Dalton McGuinty when he suggested that teachers should consider allowing students to use their smart-phones in classrooms. Much of the reactions thatRead MoreThe Violation Of The Fourth Amendment3158 Words   |  13 Pagesthis pertains to those citizens who are students, whether it be in the primary, secondary, or post-secondary setting, the question that unveils itself is whether or not students are entitled to their constitutional rights, in this case, the fourth amendment’s rights, while in the school environment. 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America, The Land of Broken Dreams The Controversial...

America is a nation that was built on the concepts of equality, liberty and the pursuit of happiness. These fundamental concepts have influenced amalgams of immigrants from across the world to travel to America in the hopes and search for a better life away from the hardships faced in their homeland. With the fusion of different cultures and ideas, immigrants have helped give birth to a powerful, unified global nation that inspires others to fight for their dreams and aspirations. The immigration reform is one of those dreams that undocumented Americans are fighting for today. One particular dream within the immigration reform movement is the Development, Relief and Education of Alien Minors Act, in other words, the DREAM Act. This is the Act that undocumented students across the United States dream of turning into a reality, but so far that dream is nothing but a blur. The passage of the DREAM Act will help strengthen the US economy in the future, and provide undocumented students t he opportunity to pursue their definition of the American dream by continuing their education and careers after high school. Over the years, the DREAM Act has placed a suspenseful toll in the lives of undocumented high school immigrants across the United States. Each year, approximately 65,000 students from high schools, many whom are at the top of their class, are unable to go to college, join the military, work or pursue their dreams because of their illegal status (The DREAM Act). These youngShow MoreRelatedThe American Dream Analysis827 Words   |  4 PagesThe American Dream is another controversial element of American life whose validity was well-debated by writers of the era. This was an ideal that many immigrants from the Old World strived to achieve, hoping that their penniless fortunes would quickly change for the better. 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SWOT Analysis about Levi Strauss Integrated Marketing Communications

Question: Describe about the SWOT analysis of the product, Oppurtunity and Threats of Levi Strauss? Answer: Executive Summary: The report mainly channelizes with an introduction of the topic. The company profile will clear the brand image and products of the company, its industry repute and reputation in the market. A SWOT analysis has further done to understand the present market scene and the threats and opportunities that the company is facing right now in the market. The various threats and opportunities will tell the road map to growth as the market already has many players with same type of clothes and accessories. The objectives for development in market growth, profit maximisation and sales volume is discussed. The study will give us an intense understanding of the company and its various aspects. Introduction: Integrated marketing communication is "The coordination of various approaches to achieve the objectives of amarketing campaign with an effective use of various promotional activities that are intended with the aim to coordinate which each other.The integrated marketing communication identifies various strategic roles of different communication paths that reach a combined effort to marketing. It is an activity of applying consistent brand messaging with both non-traditional and traditional marketing channels. The study finds out the goals which points at maximising sales volume, market share, and profit in the market. The situation of the market which is currently prevailing, is also analysed in the study. The factors like distribution, product market, and competition are also analysed. SWOT analysis is taken up in the study to understand the on -going market scene. The market strategies of 4p`s place, price, promotion and people have been discussed elaborately. Levi Strauss is the pr oduct is going to be discussed here. Company Profile: Levi Strauss is an American apparel company well known for its denim wears. Founded in the year 1853, it is divided amongst three divisions. These divisions are situated in Europe, the Middle East and Singapore. 10,500 employees work for the company presently. The strategies of the company involve television advertisements featuring old music records. The brand image of the product is very well in the market. The level of cult customers of the products is too high. The product is very popular amongst that segment of the market, which believes in fashion and looking trendy. Even the showrooms of Levi Strauss are trendy and the ambience attracts the youngsters. Intensive study is done to get an insight of the market. A marketing plan will be made out of the factors that would come out during the study. SWOT analysis of the product: Levi Strauss stretches its market globally, where there are many other competitors selling the same line of products. In such a stiff market the survival is hard. In order to remain in the market, new strategies of marketing should be initiated. The study of internal and external forces can determine the weaknesses and strengths of the company (Aldridge, 2005). Levi Strauss has its market in accessories and clothing of the retail area. With the tagline of quality never goes out of style the company claims to sell the oldest jeans with the best styles and designs. Middle and upper segment are its target customers. To increase the market it has to target the lower segment too. Strengths: 1. The company owns 60 of it pants in the United States of America and 25 plant throughout the world. The demand for the products is too high in the international market (Etzel, Walker and Stanton, 2007).2. Huge Market share: Ruling in the industry since 1853 the company has a very commendable knowledge of the market. This long existence must have reasons, which shows its efficiency. The company is aware of all the marketing strategies that the competitor can play against it.3. The channels of distribution: The company has a huge distribution channel that makes the product available whole round the globe. Having such huge manufacturing plants the company has to have a very efficient sales and trade promotions to exist in the market.4. It has 470 self owned stores in the world with 16000 plus employees. Retaining these employees is not an easy task. It is also matter of high reputation. The growth of the company is depended on this employees, this shows the highly efficient human reso urces management of the company. The turnover ratio of the employee is also low (Breward, 2003). 5. Retro popular songs: The most attractive thing about its advertisement is the Retro songs that it features in the videos. The stylish and trendy looks of the advertisements make the products very desirable. Weakness: 1. The pressures that it faces from the market makes it lag behind sometimes in its strategies. In general, the company believes in attacking its competitors but if the competitors attack, it has to be ready with the defence plan.2. When there exists competitor`s with almost same line of products, the scope to grow well stagnates. The cave to success becomes narrow. The company should not dwell in a stagnate market. There are very few factors, which would help make the difference. One of those factors is Quality and this factor is very important too. Integrated marketing communication is "The coordination of various approaches to achieve the objectives of amarketing campaign with an effective use of various promotional activities that are intended with the aim to coordinate which each other.The integrated marketing communication identifies various strategic roles of different communication paths that reach a combined effort to marketing. It is an activity of applying consistent brand messaging with both traditional and non-traditional marketing channels. Oppurtunity: 1. international market with less manufacturing cost: Due to some countries having cheap labours, the production cost may tend to low, low cost of land etc Levi`s Strauss gets this low production benefit since when it have 25 manufacturing plants across the globe (Groom, 2012). Lower rates of Products at home market are same sold out always by this manufacturing plant. As an opportunity the number of this kind of plants need to be increased to give a tough competition in the market and to beat others (Lake, 2015).2. Growth of market of casual wear: As trend has changed the way of wearing the casuals to large number of people, which become the boon for this type of company. This is the very moment where Levi Strauss can expand its market and the jeans industry can do the business well, due to having a big opportunity. This is when, the company is having a chance to maximise its production and marketing. Here the idea is to warm up with new styles and designs along with different price ranges to let the other classes of the society become Levi Strauss`s delighted customers. To attract more customers, the company needs to look after whether it has much number of varieties and for this there should not have any compromise when quality is concerned(Jones, 2002).3. Acceptance across the world market: The Company is having products and accessories which primarily produced to be worn by western people since few years but now a day the world has changed, people across the globe has accepted the western wears, they wear those garments, with great joy and style. Levi Strauss now just needs to look for more markets to sell out its products (Kerin, Hartley Rudelius, 2011). Threats: 1. Trends with Rapid changes: Todays world is very dynamic with the changing trend is which gives less time for everything. Less time to come up with newly planned designs, less ti, less time for the product manufacturing, for marketing also. This scarcity of time leads production to the loss, wastage of capital used for marketing.2. Lack of property rights: It is a fact that, some countries are manufactures who are manufacturing jeans in the name of Levi Strauss and selling them with a very less price at market. The customer is not having knowledge enough to detect the quality to buy and they got it at a low price (Kerin, Hartley Rudelius, 2013). As this is a common fact and it has ruined the customer count to the company. The company is unable to stop this because, as it happens in some other country (Kerin, Hartley Rudelius, 2011).3. Product substitution and Increase of competition: As previously mentioned, the company is facing many challenges in the market across the globe bec ause of its competitors and their good image in the market (Kotler Keller, 2009). The market is bounded as the competitors hold same accessories and products same as Levi Strauss. The company needs to look into various span of actions before launching its products work wide (Kotler Armstrong, 2012). Sometimes there are big chances to face big failures. Competitors: There are four main competitors of Levi Strauss to compete with: Wrangler Lee Tom Hilfiger Spykar Objectives to attain better sales: 1. The company can increase its promotional activities with lots of advertisements in fashion magazines. 2. The company should achieve sales more than targeted by more offers to the customers.3. Conversion rate of the customers can be done by converting the competitors customers.4. The distribution channel of the company should be increased by attractive sales and trade promotions.5. The company can set up more manufacturing plant in those countries where the cost of manufacturing is less (Mc Daniel, 2009). 6. The enhancement of frequency of advertisements can be done in television.7. The company targets mainly the middle and upper segment of the society. They should also come up with products which would also suits the lower segments to. Low prices can be offered for that segment. This would help the company to acquire another section of the society. Objectives to attain better market share: New showrooms can be opened where there the company has not reached yet. Offering New designs in the market. Distribution channel should be increased. Objectives on maximization of profit: 1. The principles of demand should be met by the entire product to which they have to maintain the similar status of good will in the market.2. The company must have location expansion physically3. Whenever there will be requirement the organization will be able to do restructuring internally.4. To improve the Chanel by maintaining good relation with the Vendors.5. To pave way to innovations by following the tendency (Muller, Alt Michelis, 2011)/6. To check on the updates about the competitors.7. To implement and drive promotional plannings in order to retain and attract new customers (Pride Ferrell, 2010)8. To advertise the product in a global forum by technological advancement.9. The accessible customers should have the knowledge about the sale.10. For purposes to be served later an up to date customer database must be developed.11. It is very much necessary to execute a management on customer relationship in this Organization (Tracy,2014)12. In the recent market introduction of new products must be done.13. Maximizing profit and minimizing cost must be supported by not wasting resources and application of sufficient resources.14. When a product is popular; it becomes clear that the product has reached the people hence brand awareness must be emphasized by Levi Strauss (Wilson, 2011) Marketing Strategies Applying new strategies a company, the marketing strategy aims to increase its profit and sales. There are certain implemented long-term plans that help in attaining huge goal. The adopted strategies of a company, follows instructions, which are positive, well-defined and profound. This strategy helps to determine the goal-achieving capability of a company. There are two types of marketing strategy, they are interactive and Dynamic. They can be partly unplanned and partly planned. Long-term tools such as Customer lifetime value models can be very impactful helping to rouse the consequences of strategy on attainment. In order to gain the market share Levi Strauss can follow various strategies. Keeping in mind the 4ps of marketing mix the strategies must be made. They are Price, Product, promotion and place. Product : it is very much necessary to put the right product at its respective place and in a proper time. A company like Levi Strauss must possess the quality to make its product on hand in all units. One of the most popular outfit produced by Levi Strauss is Jeans, if the variety of jeans is available with various choices then the market be likely to explode. Place: it is considered to be an important feature which helps in determining the appropriate distribution channel. It ensures whether the customers are receiving the product in the required place or not. If in the suitable geographic location, the outlets are not available then it becomes hard to make sure that the distributional channel is no correct . It clarifies the appropriate distributional channel. The accessibility of Levi Strauss outlet is proper. In every Shopping mall, small franchising outlets are also present. Yet there are markets where exploration is needed where the company can flourish its units for selling their products. Even after venturing the international market Levi Strauss focuses on markets that are yet to be explored (Brennan, Canning McDowell, 2007). Price: in case of every products price remains an important factor. It explains the worth that a customer makes of a item. The sustainability of a company somehow depends on price in the market. If the quality of the product and the price of the product does not matches then there are possibilities of the product be exceeded by its competitor and the existence of the product in the market to demolish. The cost of production, the added advantage of the product and the competitors price, are the prime factors that help in deciding the cost of a product. In places where Levis Strauss is yet to be reached, the company must initiate plans to reach. Promotion: Marketing the manufactured goods in front of the consumer is called Promotion. Along with helping at selling the product, it also helps in solving the question on moving into the right direction for the company. It also helps to see whether the target customers is receiving what exactly the communicating message conveys. Levi Strauss is popular for its promotions and advertisements. Hence a little more stress must be given to those areas where the customers are not aware about Levi Strauss. Conclusion: The report depicts the incorporated marketing communication and its influence on Competitiveness in Levi Strauss. The study is accurately and thoroughly done on the strategies that should be applied by the company. A SWOT analysis is done keeping the marketing mix that helped in analyzing the weakness, opportunities, strength and threats of the company. The scope of the expansion of the company is high n internal and external context. Though the market structure seems to be very steep yet there is no way that the scope of rising for Levi Strauss will fade away. References: Aldridge, A. (2005).The market. Cambridge: Polity. Baines, P., Fill, C. and Page, K. (2008).Marketing. Oxford: Oxford University Press. Breward, C. (2003).Fashion. Oxford: Oxford University Press. Elliott, G., Rundle-Thiele, S. and Waller, D. (2012).Marketing. Milton, Qld.: John Wiley and Sons Australia. Etzel, M., Walker, B. and Stanton, W. (2007).Marketing. Boston: McGraw-Hill/Irwin. Groom, G. (2012).Impressionism, fashion, modernity. Chicago: Art Institute of Chicago. insider, b. (2015). . Jones, R. (2002).The apparel industry. Oxford: Blackwell Science. Kerin, R., Hartley, S. and Rudelius, W. (2013).Marketing. New York, NY: McGraw-Hill/Irwin. Kotler, P. and Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kotler, P. and Keller, K. (2009).Marketing management. Upper Saddle River, N.J.: Pearson Prentice Hall. Lake, L. (2015).Beginner's Guide to Integrated Marketing Communication. [online] About.com Money. Available at: https://marketing.about.com/od/marketingglossary/g/imcdef.htm [Accessed 11 Feb. 2015]. Lamb, C., Hair, J. and McDaniel, C. (2009).Marketing. Mason, Ohio: South-Western Cengage Learning. Muller, J., Alt, F. and Michelis, D. (2011).Pervasive advertising. London: Springer. Potter, N. (2012).The library marketing toolkit. London: Facet Publishing. Pride, W. and Ferrell, O. (2010).Marketing. Australia: South Western Cengage Learning. Tracy, B. (2014).Marketing. New York: AMACOM. Wilson, R. (2011).Fashion industry. New York, NY: Rosen Central. Brennan, R., Canning, L., McDowell, R. (2007).Business-to-business marketing. Los Angeles: SAGE.

Robert Koch and Louis Pasteur free essay sample

Koch worked on anthrax and tuberculosis (TB) and developed work of Louis Pasteur. Koch first investigated Anthrax (that affected herds of farm animals and farmers. ) In 1868 Davaine had proved that a healthy animal that did not have anthrax could get the disease if it was injected with blood containing Anthrax. Koch developed this work further. Koch found out that Anthrax microbes produced spores that lived for a long time after an animal had died and these spores could then develop into the Anthrax germ and could infect other animals. After this Koch moved on to Germs. In 1878 he identified the germ that cause blood poisoning and septicaemia and developed new techniques to carry out experiments, and devises a method of proving which germ caused an infection. In 1881 he began to work on TB and found the germ in 1882. Koch finally lay to rest belief that ‘bad air’ caused disease. Koch developed right methods to identify germs. We will write a custom essay sample on Robert Koch and Louis Pasteur or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Louis Pasteur (1882) A producer of vinegar from beet juice requested Pasteur’s help in determining why the product sometimes spoiled. Pasteur demonstrated that physical screening or thermal methods destroyed all microorganisms and that when no contamination by living contagion took place, the processes of fermentation or putrefaction did not take place. ‘Pasteurization’ and this prevent or drastically reduce infections in the surgeon’s operating room. Death of Pasteur’s father and two daughters lead him to work even harder. Pasteur conquest Rabies. The rivalry between Koch and Pasteur meant that they both worked harder to find and prove theories before each other. Both Koch and Pasteur are significantly important because if Robert Koch did not come up way of identifying germs then Louis Pasteur would have probably found it more difficult to find the germ theory. Therefore both are significantly important.

Learning to Drive Professor Ramos Blog

Learning to Drive Photo by Ingo Joseph on Pexels.com Learning to drive was definitely one of my biggest obstacles and also one of my greatest accomplishments. My fear was always what seemed to get in the way from even getting myself into the driver seat. At first, I had to pay attention to learning how to work the switches in the car. Then it was actually getting out of the driveway and onto the street. Of course all that seemed way too easy next to the final step. The one thing I feared the most was the freeway. I was 17 sitting on our front steps as I watched my step-dad teach my older brother how to give the car an oil change. That old white Ford Explorer still going even after all its been through. We have had that truck for years now and it has more dents and scratches than I can even keep track of. This truck has been the learning car for all of my older siblings. They all got their driver’s license in it and of course I wanted to make sure to keep that tradition going. As a kid I always imagined myself driving that car. Once my step-dad and brother had finished I realized that was my opportunity to finally ask if he could teach me to drive. Once I asked him, he looked at me with an unexpressed face and said,â€Å"What! Well it’s about time!† I got into the driver seat and my step-dad was instructing me from the passenger window. I got the car turned on and he said, â€Å"Alright, put the car on drive and when you let go of the brake, slightly press the gas pedal s o you can get a feel how the car feels.† I might have pressed a little to hard and nearly dragged my step-dad from the window. That scared me off the driver seat leaving me unable to drive for a few more months. A couple months passed by when my sister must have decided I had to overcome this fear. She parked the car after we dropped the younger kids at school and said â€Å"Alright, get into the driver seat,† I was shocked and replied, â€Å"ARE YOU CRAZY!† At the moment I honestly believed my sister had lost her mind, but I obeyed got into the driver seat. The bright side to that morning was that the street we were on was quite isolated. There wasn’t much I could hit except a couple of small trees and some bushes so that really eased my anxiety on the whole idea. Even though I was terrified of messing up her bright red Hyundai, I put the car on drive and followed all the steps as she said. I let go of the brake pedal and slightly pressed on the gas. I slowly increased the speed and actually made it down the street without hitting anything. Of course I was only going straight so it would have been odd to have hit any of the bushes.Her point to making me drive up the str eet was so I could get the feel of the car actually moving. After that I got enough courage to actually driving on the busy street. I first I didn’t think it was going to end well, but I made it home with no scratch or dent to my sisters car. I practiced every other day by driving my mom to the store which was 3 blocked away from where we live. Then I slowly started driving further and further. I ended up driving all day just because I enjoyed the feeling of actually driving myself. My final step was getting on the freeway, but I put that in the back of my mind so I didnt even think about it. I stayed on the streets for some time without needing to take the freeway. Then planning to go to the beach with my friends became an inconvenience. Everyone worked so getting someone to drive me to the beach was a bit difficult. Even after I had to cancel I kind of still didn’t think about getting on the freeway. A month later my step-dad got sick. My parents both worked together and since my mom couldn’t drive my step-dad always did. My older siblings also had work every morning to they couldn’t drive her to work. That left me as the only option to get my mother to work. I tried to get out of that by explaining that I barely started to get used to driving but my mom wasn’t taking my excuse as an answer. So the very next morning she woke me up way too early. I really wasn’t happy about that even if I was a morning person. I knew that the freeway was going to be completely different from how I was driving on the street. My mom told me that it was really early so the freeway won’t be too busy. As I got onto the freeway I panicked a little when I noticed how many semi-trucks were already surrounding me. Nevertheless, I had to throw my fear away and keep calm. My mom next to me really made a difference. She started the most random conversations, so I wouldn’t panic on the trucks that were next to me. We made it to her job without dying so I’d like to say that was a great accomplishment. I left her there and hoped back into the freeway to head home since of course I still had to get to school too. I have always enjoyed the feeling of accomplishment just as much as any person. I can’t say I can get around the freeway without Google Maps though but I can get through the freeway just like any other person. I wasn’t the best driver at first and I can admit I drove like a grandma too. Now Im able to drive that old beat up Ford Explorer and it all began when I   able was get out of my comfort zone. I had to test my limits and not let fear hold me back from doing anything. I was able to get my license and now I can drive myself anywhere and all it took was practice and not giving up even when mistakes were made.

Word Choice Inalienable vs. Unalienable (An Independence Day Special)

Word Choice Inalienable vs. Unalienable (An Independence Day Special) Word Choice: Inalienable vs. Unalienable (An Independence Day Special) Happy Independence Day! To celebrate, we’re looking at a controversy related to the founding of the United States: the word â€Å"unalienable,† which appears in the Declaration of Independence. This isn’t a spelling we really use anymore, though, with â€Å"inalienable† much more common. We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. So what is the difference between these terms? Why does the Declaration of Independence use â€Å"unalienable†? And when should you use each spelling? The Meaning of Inalienable and Unalienable First, let’s look at the difference in meaning between these words There isn’t one. Nada. Zilch. No difference at all. â€Å"Inalienable† and â€Å"unalienable† both mean â€Å"can’t be taken away.† So whether we speak of â€Å"inalienable rights† or â€Å"unalienable rights,† we mean rights that can’t be denied. In practice, then, the only difference is that â€Å"inalienable† is now much more common. Different Drafts, Different Spellings So, why does the Declaration of Independence use â€Å"unalienable†? Spelling variants were common at the time, and â€Å"unalienable† was the most common version of this term at the time. It also enjoyed a spike in popularity after the Declaration of Independence was signed. But since the mid-nineteenth century, â€Å"inalienable† has been the standard spelling. Unalienable vs. Inalienable Oddly, though, this controversy could have been avoided. This is because the spelling â€Å"inalienable† appears in other drafts of the Declaration of Independence, including Thomas Jefferson’s original draft. It was only when John Adams made a copy in his own handwriting that â€Å"unalienable† first appeared. And it was used in the final version, kick-starting a spelling debate that survives to the current day. A Tale of Two Prefixes: Un- vs. In- Why, then, has â€Å"inalienable† won out? In terms of meaning, the prefixes un- and in- are both negations. As such, they go before a word to cancel it out or suggest its opposite. The opposite of â€Å"happy,† for example, is â€Å"unhappy.† And the opposite of â€Å"elegant† is â€Å"inelegant.† The same is true with unalienable and inalienable. But the word â€Å"alien† comes to us from Latin. And while the prefix in- also has Latin roots, un- comes from German. Nineteenth-century linguists therefore decided than in- was the better prefix for â€Å"alienable.† And since then it has stuck. Or it has in most circumstances. Even these days, when people are writing about the Declaration of Independence, many prefer the spelling â€Å"unalienable.† So this mixture of a German prefix and a Latin word stem has a place in American English even today. Summary: Inalienable or Unalienable? As set out above, both of these words mean â€Å"can’t be taken away.† However, each spelling has its own place in modern English: Inalienable is the standard spelling of this term in most contexts. Unalienable is a rare variant of â€Å"inalienable,† but you can use it when quoting from or discussing the Declaration of Independence. Hopefully, this has settled some of your Independence Day spelling questions. But if you need any more help with your writing, feel free to send us a document for proofreading today.

MRKT - Real-World Write-ups Article Example | Topics and Well Written Essays - 250 words

MRKT - Real-World Write-ups - Article Example 2). The trend in fashion was exemplified by Liberty, a UK based retailer of clothes, in terms of organizing groups of clientele who endeavor to learn on crafts such as knitting and sewing, among others. The same strategy was reported to be applied by Nike, as the company organized sports activities in various community groups that share the same interests. In doing so, the strategy of highlighting shopping as a social activity is reinforced. The value of conversation and effective communication to clients was enhanced by Pizza Express through hiring â€Å"actor Karl James to teach its staff how to better interact with diners† (ibid, par. 17). In addition, retail shops realized the need to retain front line personnel whose role includes persuasion in the sales process. Finally, as stated, â€Å"pop-ups, temporary shops often in unusual spaces, whose lifespan can range from just a couple of hours to a few weeks, are helping to bring some spontaneity and excitement to retailingà ¢â‚¬  (ibid, par. 26).

An Analysis of the Impact of the Internet on Competition in the Essay

An Analysis of the Impact of the Internet on Competition in the Banking Industry, using Porters Five Forces Model - Essay Example It helps to reduce physical and high operating cost (Johns and Perrott, 2008). For example, Amazon.com use internet that reduces its operating costs, so, it provides books at low costs as compared to large conventional bookstores. Requirement of knowledge: For the banks, large capital is required, but in internet banking, no physical networks are required. Online banking deliver services more economically and speedily. Internet banking changes the rules of competition for small and large banks and minimizes the importance of physical distance and location (Siaw and Yu, 2004). Brand building: Brand building is necessary for products and banking services that are undifferentiated. The internet creates the high-level image of brand that helps to make more informed purchase decisions for customers because they found everything on the web. The internet is helpful to change the balance of power for the customer’s benefits. Customer segmentation: Financial institutions can increase profits through effective customer segmentation. Internet banking is an effective channel for reaching customers. With the help of this, banks can target same customers through internet services (Johns and Perrott, 2008). On the other hand, customers gain more profits from internet banking as compared to traditional banking. So, it is profitable for banks to develop the lucrative market segment, identify profitable internet banking customers and target them. Customer relationship management: In the banking industry, a firm develops new products and other banks copy them quickly, so, customers shift from one bank to another and internet makes it easy for customers. Thus, to differentiate, banks should manage the relationship with customers (Momparler, Climent and Ballester, 2012). Through the internet, bank can provide product information and other services to target customers and maintain relationships with them for long-term profitability. Global market: Internet has

Message to garcia Essay Example for Free

Message to garcia Essay In the book, Message to Garcia, Rowan was asked to deliver a message to General Garcia, whom was in Cuba at the time. However, General Garcia was in a place that very few people knew about which made it impossible to send him the message through a telegraph. The only way they could reach him was by somebody directly brining the message to General Garcia, which Rowan was tasked to do. When Rowan was told about this mission he was not given any more information other than what to do. He used his own means and carried out the mission, and in the face of many obstacles he did not abandon his assignment. Rowan showed many traits we as Marines strive to emulate. Discipline is a way of behaving that shows a willingness to obey rules or orders. Discipline and dedication are the two biggest character traits that I took away from the book, A Message to Garcia. It shower a disciplined individual, such as Rowan, who was able to adapt to unfavorable circumstances and maintain his sense of mission and accomplish the task at hand. Rowan was told to do something and didn’t ask any questions. He did not stop till the job was finished. He proves he can be trusted to carry out any task from the simplest to the most complicated and important.

Elusive American Dream in Millers Death of a Salesman and Steinbecks

The Elusive American Dream in Miller's Death of a Salesman and Steinbeck's Grapes of Wrath The American dream of success through hard work and of unlimited opportunity in a vast country actually started before America was officially America, before the colonists broke away from England and established an independent country. That dream has endured and flourished for hundreds of years; as a result, American writers naturally turn to it for subject matter, theme, and structure. In examining its lure and promise, they often find, not surprisingly, that for those who fall short, failure can be devastating because material success is a part of our cultural expectations. Americans are judged and judge themselves on individual success or failure as indicators of their personal worth. Indeed, two works of fiction, Death of a Salesman and The Grapes of Wrath, are good examples of these ideas, for they illustrate the repercussions of the belief in the American Dream and what happens when the dream proves elusive. In Death of a Salesman, Willy Loman’s illusions are based on his belief in individual success, but his ideas about how to attain that success are impractical and unrealistic. Willy’s comment in Act I that â€Å"some people accomplish something† (15) is ironic because he yearns for this to be true for himself and Biff, but it is not true for either of them. Willy thinks he’s â€Å"vital in New England† (14) and would be â€Å"in charge of New York now† (14) if his original boss was still alive. However, although Willy is entranced by these illusions, the reality is that he is not a successful salesman and is fired. He also thinks Biff should be making good money and blames his son’s failure on his laziness. But it is Willy who has se... ...d a the country† (129), and that is the capitalist system, which is supposed to make life better for everyone. Steinbeck creates a connection between the rotten grapes and the moral decay among the businessmen because of their greed, a vice that is poisoning the American promise by bringing great hardship with little hope for a better future. In conclusion, both of these works use the deep personal loss of their characters to represent the greater dilemma posed by an American Dream that is elusive and, at least for them, never fulfilled. Hopelessness, despair and disillusionment are the result of what both authors portray as a ruthless, often dehumanizing capitalist system that seeks profit at any cost. WORKS CITED Miller, Arthur. Death of a Salesman. New York: Penguin Books, 1976. Steinbeck, John. The Grapes of Wrath. New York: Penguin Books, 1999.

Governtment Money

In each country, government plays important role in developing their lands by improving the roads, the local transports, and the school and so on. To do so government has to spend billions of dollars on each project. In my view I think that government should spend as much as money on the basic requirement on the earth rather than spending lot of money on the outer space. First, by increasing the local transport will improve the economics of the country. Second, by reconsidering the old bridge is the safety for the people life. First, by increasing the number of the local transport will increase the economics of the country by adding the jobs to the people. For example, as I remember, everyday to my work I would drive the car five days a week. I used to spend lot of money on the gas, at the same time; my car produces the carbon mono oxide which is damaging the environment. If government spends money on adding the local transports like local buses, subways, local trains and so on. People start using these transports eventually save their money, in addition to that government will increases the jobs requirement like maintain ace guys, the engineer, the electrician guy so on. Drastically these while improve the economics of our country, as workers will start paying the tax. As you can see, adding the local transport will increases the jobs and the people start paying the taxes. Finally, government should focus on the old bridges, which had to be reconstructed. for instance, In Washington, they was a collapse of the bridge on the sikgat river, which caused by the heavy track when hit the bridge the concrete of the bridge was sliced off, which leads to collapse of the bridge, thought they was no life- threatening injuries, but still our government has to reconsider the safety of the people. As they are some many bridges around the nation, which has to be repaired, for that government has to spend ton of dollars. For this reasons I could say that government should spend money wisely thinking about the safety of the people and preventing this kind of tragedy. In sum, we are the people who elected the government. So government should give first preferences to the basic requirement of the people on the earth, by increasing the local transport and by improving the old bridges which is mandatory.

Marilyn Monroe

As far as advertising goes, It was near perfect In Its tragedy to touch on the readers' subconscious senses of trust, logic, and emotion. This technique was developed by Aristotle and known as Rhetoric and Is delved Into three means of persuasion: Logos, Ethos, and Pathos. Logos Is the appeal to a person's logic and reason. Ethos is the appeal to a person's trust through credibility and trust. Pathos is the appeal to the person's emotions. This strategy is used in advertising to persuade the consumer to buy their product over another.This vintage 1986 Maxwell tape ad effectively used all three points of Aristotle Appeals with the SE of a statistic to satisfy the reader's logic (Logos), Marilyn Monomer's iconic status to appeal to the reader's sense of credibility (Ethos), and Marilyn Monomer's beauty, sex appeal, and charisma to incite an emotional response appealing to the viewer's feelings (Pathos). Let's begin with the ad's success in appealing to one's logic, or the Logos categor y. The ad uses a statistic stating that their tapes â€Å"†¦ Are manufactured up to 60% above industry standards. This statistic confirms the product's quality and gives some sound science to the consumer. It's a statistic, a number. People generally trust numbers. The statistic assures you that their product is manufactured over and above the industry standard and implies that all other brands are manufacture at bare requirements and no more. The consumer can feel confidence in the Maxwell brand because it's scientifically validated. It's logical and effectively appeals to the reader's sense of reason. Secondly, the market team utilized Marilyn Monomer's stardom and popularity to bring credibility to their claim and appeal to the reader's Ethos.Marilyn Monroe was still extremely popular at this time and her reputation was solid and reliable. 2012 marks 50 years after her death and she continues to be a major figure in the world of cinema and Is still acknowledged and respecte d. This year she Is the official icon of the 2012 Cannes Film Festival and honored on the event poster. The poster for the event has a picture of Marilyn seductively blowing out a single candle on a white cake. The poster, Like the picture In the Maxwell ad, captures her elegance and beauty. It Is recognizable and timeless.The consumer Is assured wrought her reliability, and her status and popularity appeal to the readers sense of credibility. Third Is the ads strongest pull, and It Is Its appeal to the viewer's emotions, Pathos. Marilyn Monroe Is loved and adored by so many people and the advertisers knew they could bank on this. Part of what people loved so much about simple photograph. But many adored her story too. Marilyn Monroe had a touching and inspirational story. Marilyn Monroe was born Norma Jeanne Morton in the charity ward at the Los Angles County Hospital.Her childhood was shaped by instability and she was passed from family member to family member, and even frequently lived in orphanages. In 1945 a photographer took notice of her and took her picture. Months later she was modeling for the covers of dozens of successful magazines and her life was changed forever. She had an uncanny ability to capture the hearts and attention of America and has remained loved even decades after her demise. Her photographs, like the one in the ad, still incite an emotional response. And lastly, let's not forget her sex appeal.Sex appeal was used in this add and is a ajar method used in selling products then and now. This ad concentrated on her stardom, but also played on her sex appeal too. Using words like â€Å"delicious dessert† and â€Å"the very best part of every man's fantasy'. I wonder if the advertiser's strategy could have been improved by focusing more on her film's successes and her success as an actress. The product Maxwell was selling was mainly for movies and many of the consumers would have been women. Could some of the more conservative con sumers been turned off by this approach? The ad was still brilliant and effectively used all aspects of persuasion.. Marilyn Monroe As far as advertising goes, It was near perfect In Its tragedy to touch on the readers' subconscious senses of trust, logic, and emotion. This technique was developed by Aristotle and known as Rhetoric and Is delved Into three means of persuasion: Logos, Ethos, and Pathos. Logos Is the appeal to a person's logic and reason. Ethos is the appeal to a person's trust through credibility and trust. Pathos is the appeal to the person's emotions. This strategy is used in advertising to persuade the consumer to buy their product over another.This vintage 1986 Maxwell tape ad effectively used all three points of Aristotle Appeals with the SE of a statistic to satisfy the reader's logic (Logos), Marilyn Monomer's iconic status to appeal to the reader's sense of credibility (Ethos), and Marilyn Monomer's beauty, sex appeal, and charisma to incite an emotional response appealing to the viewer's feelings (Pathos). Let's begin with the ad's success in appealing to one's logic, or the Logos categor y. The ad uses a statistic stating that their tapes â€Å"†¦ Are manufactured up to 60% above industry standards. This statistic confirms the product's quality and gives some sound science to the consumer. It's a statistic, a number. People generally trust numbers. The statistic assures you that their product is manufactured over and above the industry standard and implies that all other brands are manufacture at bare requirements and no more. The consumer can feel confidence in the Maxwell brand because it's scientifically validated. It's logical and effectively appeals to the reader's sense of reason. Secondly, the market team utilized Marilyn Monomer's stardom and popularity to bring credibility to their claim and appeal to the reader's Ethos.Marilyn Monroe was still extremely popular at this time and her reputation was solid and reliable. 2012 marks 50 years after her death and she continues to be a major figure in the world of cinema and Is still acknowledged and respecte d. This year she Is the official icon of the 2012 Cannes Film Festival and honored on the event poster. The poster for the event has a picture of Marilyn seductively blowing out a single candle on a white cake. The poster, Like the picture In the Maxwell ad, captures her elegance and beauty. It Is recognizable and timeless.The consumer Is assured wrought her reliability, and her status and popularity appeal to the readers sense of credibility. Third Is the ads strongest pull, and It Is Its appeal to the viewer's emotions, Pathos. Marilyn Monroe Is loved and adored by so many people and the advertisers knew they could bank on this. Part of what people loved so much about simple photograph. But many adored her story too. Marilyn Monroe had a touching and inspirational story. Marilyn Monroe was born Norma Jeanne Morton in the charity ward at the Los Angles County Hospital.Her childhood was shaped by instability and she was passed from family member to family member, and even frequently lived in orphanages. In 1945 a photographer took notice of her and took her picture. Months later she was modeling for the covers of dozens of successful magazines and her life was changed forever. She had an uncanny ability to capture the hearts and attention of America and has remained loved even decades after her demise. Her photographs, like the one in the ad, still incite an emotional response. And lastly, let's not forget her sex appeal.Sex appeal was used in this add and is a ajar method used in selling products then and now. This ad concentrated on her stardom, but also played on her sex appeal too. Using words like â€Å"delicious dessert† and â€Å"the very best part of every man's fantasy'. I wonder if the advertiser's strategy could have been improved by focusing more on her film's successes and her success as an actress. The product Maxwell was selling was mainly for movies and many of the consumers would have been women. Could some of the more conservative con sumers been turned off by this approach? The ad was still brilliant and effectively used all aspects of persuasion..

Development History Of Airasia Essays

Development History Of Airasia Essays Development History Of Airasia Essay Development History Of Airasia Essay A A A A A A A AIRASIA, is one among the top International trade name in the low cost Airline Industry Airasia trade name came into being in 1993 it was a joint public-private sector endeavor, nevertheless in 2001 current CEO Mr Tony Fernandes purchased it and It was under him the Airasia trade name got planetary acknowledgment and impossible growing which started right from 2002 and continues boulder clay day of the month, AirAsia started traveling up the ladder under Tony s leading from 2002 onwards by establishing new paths from its chief hub the capital of Malaysia boulder clay so the national bearer of Malaysia ruled the sky in and around Malaysia. In 2007 Airasia announced the birth of Airasia X the long draw budget flights, the first AirAsia X flight was from kuala lumpur International airdrome to Gold seashore in Australia therefore began the journey from south east Asia to capturing paths in major metropoliss around the universe. In 2007 Virgin Airline head had 20 % interest in AirAsia X and had announced codification sharing between Virgin Blue and AirAsia in and around Australian subcontinent. Profile of AirAsia. AIRASIA, is Asia s largest and one among the top 10 international trade name in the low cost section holding physical base in three states ; Malaysia, Thailand and Indonesia. AirAsia has four subordinates: AirAsia, , Indonesia AirAsia, ThaiAirAsia and VeitJet Airasia. The company has a strength of around 3000 staffs and It flies to around 65 finishs worldwide utilizing the 97 aircrafts and another 125 on order will be added to it s fleet and it operates over 400 domestic and International flights, The entire figure of riders that flew Airasia numbered 16,000,000 per twelvemonth at a rate of 51000 per twenty-four hours for the twelvemonth 2007. STRATEGIC CORPORATE PLANNING OF AIRASIA: By September 2008 Airasia had 60 paths and was voted as Worlds best New Airline for 2008 at World low cost Airline Congress in London inspite of tough competition it faced over Asiatic skies by trade name which had committed fan following, planetary recession and increased air fuel monetary values. Airasia managed to last and turn against the uneven entirely based on their typical theoretical account and new schemes. AIRASIA MODEL AND STRATEGIES. To place itself as the top air hose trade name in the low-cost, short draw based on no frills model.. Opening of new hubs at airdromes and new paths outside their dominated Asiatic zone. Expanding into the Cargo transit market. Selling as a Go Green trade name. User being able to entree engagements and Online Information on Airasia through Blackberry. Fuel efficiency which helps in the overall decrease of travel cost. The motto of Airasia is Now Everyone Can FLY , to pull clients both old and new one s with winging on clip and holding attractive and competitory monetary value and circuit bundles as airasia direction have their ain hotel division holding star hotels around many finishs plus holding broad scope of repast option on the In-fight purchase bill of fare. The theoretical account which AirAsia under Mr Tony Fernandes adopted for long draw flight was to take airdrome where airdrome charges was low hence alternatively of Sydney airdrome Gold seashore airdrome was considered for airasia nexus between Malaysia and Australia. To accomplish Reduction in travel fuel cost Airasia concentrated on optimising the air fuel ingestion and with bulk of the plus within the fleet being new Airbus planes, it s more easier said than done. Airasia direction based it s theoretical account around latest engineering including holding entree to it s service [ online engagement, on-line checking and e-ticketing ] through computing machines and blackberries. Consecutive growing of Airasia since it s re-birth in 2001, can be put on following chief schemes which they adopted: Cost decrease scheme of Airasia: Airasia vision is be a leader in the low cost air hose section by aiming the 3 one million millions people who are still under-served with the hapless connectivity A ; confronting the high menus. AirAsia directions cardinal schemes on cost decrease are: High point concentration on Passenger Safety and care of its fleet to be in best of the status as per the set criterions of regulators and it s spouses. To accomplish High Aircraft Utilization by seeking to acquire the speedy turnaround by 25 proceedingss and by increasing staff productiveness. Low menu, no Frills like added installations of luggage transportation, penchant on repasts and place agreement etc. which adds to the client satisfaction. Streamline Operationss by working with individual aircraft fleet to cut down manpower and stocking of care parts. Using Latest Lean Distribution System to cut down labor and material use like use of E-ticket. Point to indicate web. Summarised in a Table format below. Cost Class Cost Item Levers for cut downing costs Costss -Aircraft Use. -Reduce turnaround times. -Reduce care downtime Fuel Costss Path Efficiency -Weight Decrease -Shorter en-route and attack times. -High criterion of swift care. -Use of fuel hedge scheme. Managing Costss aˆ? Service Level aˆ? Insourcing. aˆ? Reduce Handling Fees aˆ? Pre-cleaning activities by cabin crew aˆ? Loading/unloading support from crew aˆ? Global contracts with cardinal providers aˆ? Off-peak pricing Providing Costss aˆ? Reduce unit costs aˆ? Reduce volumes aˆ? Simplification of repast pick. aˆ? Reduce logistics costs for bringing. aˆ? Monitor riders vs. available repasts. Thin Distribution direction. aˆ? Ticketing aˆ? Gross saless Channelss aˆ? Gross saless Committees aˆ? Development of E-ticketing aˆ? Self-service check-ins aˆ? Divert clients to online channels. aintenance -Fleet. -Service Costss -Fleet harmonization. -Reduce mean swift age. -Joint buying of some work. optimise care activities Porter s Generic Strategies. AirAsia follows Porter s schemes to concentrate on cost leading to allign with it s concern scheme and mission statement by aiming specific section of monetary value sensitive clients and the first clip flyers looking at value for monetary value and short draw flughts. Figure 1: Porters Generic Schemes Cost Leadership ( Broader in range ) Differentiation scheme: ( Broader in range Focus-differentiation scheme ( Narrow in range ) Porters Generic schemes negotiations of three different generic schemes that any concern can concentrate for a overall border over rivals, sustainability and growing as shown in above figure, the three schemes include Cost leading, Differentiation scheme and market cleavage ( Focused distinction ) ( Johnson A ; Scholes 1997 ) . A Cost leading scheme: This scheme allows a concern to go the lowest cost manufacturer of a merchandise within an industry by organizing and pull offing its value- adding activities. Cost advantage may be achieved in footings of how qualitatively a merchandise or services is designed. Differentiation scheme: This scheme is adopted by carrying clients that a merchandise is superior to that offered by rivals ( Campbell, 2002 ) . The value added by the singularity of the merchandise or services may let the company to bear down a premium monetary value for it. However, the menace to this distinction may include copying of the merchandise by rivals and alterations in client gustatory sensations. Focus-differentiation scheme is aimed at a section of the market from a merchandise instead than at the whole market or many markets ( Campbell, 2002 ) . The successful manner utilizing focal point scheme is to orient a wide of merchandise or service development strengths to a comparatively narrow market section that they know really good. This scheme may besides confront the menace of imitation and alterations in the mark sections. AirAsia concern scheme is built around above defined three Porters generic schemes on two of the above strategies it follows Broader approch and on focus-differentiation scheme AirAsia follows narrow approch to prolong its competitory advantage. AirAsia mission statement was to be the leader in the low cost segement and it follows the porters scheme to the book on costleadership by supplying services at a monetary value that is merely lower than rivals monetary value and by effectual and efficient operational direction. Airasia uses Porters cost leading schemes to be on way of it s motto Now everyone can wing to accomplish this it markets and manages itself as air hose with hassle-free, no-frills, luxary at low menu travel by efficently pull offing it s policy of cost decrease to the micro degree in the value concatenation so that the economy can be passed on to the monetary value senstive riders so as to be the leader in the low cost section. SWOT ANALYSIS SWOT analysisA is aA strategic planningA method used to measure theA Strengths, A Weaknesses, A Opportunities, andA Threats involved in in aA businessA venture.A SWOT analysis points to the Internal ( strength and failing ) and External ( chances and menaces ) factors that would impact in the growing and sustainability of a concern venture in our instance Airasia to prolong it s top place in the low cost bearer section. Strengths Low cost operations which has made AirAsia trade name a leader in the low cost bearer section. Airasia direction is made of fewer degree which helps in faster and effectual, focused and aggressive direction and with manegment dwelling of members holding strong links with Government in south Pacific Asia, it makes it easy for their concern development with least authorities intervention and more grants. Airasia Staffs is made up of work force which are Multi-skilled and efficient, Airasia follows the theoretical account of inducements for the hardworking and smart work force, this theoretical account helps to return endowment and to turn along with the company. Management strong focal point on cost decrease to place AirAsia Groups as industry s lowest cost manufacturer. Airasia group have strong balance sheet and hard currency flow this helps to endure short-terms unforseen troubles. Airasia direction decesion to travel to a Single type fleet paid good it helps in understating care fees. IT Utilization to the upper limit has enabled Airasia to increase efficiency assisting it track it s fleet, staffs and place direction in instance of no-show clients on ASAP footing. IT besides helps in promotional activities and in thin direction based on e-ticketing theoretical account and on-line checking. Fuel Burn A ; Emissions: Single type fleet of Airbus A320 helps Airasia stick to it s efficient fuel use constabulary to travel by their GO Green and cost decrease scheme. Airbus A320 s low noise degree improves operational flexibleness and lowers surcharges for airdromes with noise restraints. Accessory Servicess: In the current twelvemonth from January to April, Airasia achieved accessory income of RM45 per rider. AirAsia s accessory service includes merchandises and services such as luggage supersize, in-flight nutrient and drink, selling and duty-free, courier, airspace advertisement and AirAsia RedTix. AirAsia RedTix is a alone Ancillary income system which is related with non-airline fining system concentrating on tickets to events, athleticss and music. Accessory income non merely contributes to the air hose s bottom line, but it besides provides a buffer against lifting fuel monetary values. Failing Airasia do non hold their ain MRO ( care, Repair and Overhaul ) installations. Bing a immature fleet with immature staff at times makes it hard to manage unforseen state of affairs at both physical location and over the client service direction chiefly related with alteration of flight and over refunds.. AirAsia have faced troubles with authorities intervention chiefly at degree where Airasia s chief competition happens to be straight with the national bearer. Bing a immature trade name makes it a challenge to catch the attending of frequent and first clip flyers for Branding is critical for market place. Airasia depends on service based on outsourcing which at times can take to bringing holds and hinderance of long continuance on two section IT and MBR. Young fleet at times shows deficiency of eventuality program on irregular state of affairss. Opportunities AirAsis after doing a grade for it s trade name in short draw low cost bearer sector is targetting the Long draw flight sphere as an test stage to tap portion of that market every bit good. After holding tasted success in Asia-Pacific part, AirAsia is targetting new paths and finishs on a planetary degree. AirAsia by holding tie up with other established low cost bearers on Exisiting, new paths and finishs untapped by AirAsia trade name for illustration Airasia have tieup with Virgin Airline on set downing rights and set downing slots. AirAsia have tied with assorted newAirports outside of Malaysia for puting up for new AirAsia hub at these Airports. AirAsia direction through it s RedTix subordinate can enchance it s trade name growing by holding Service related Industry-wide common cooperation. AirAsia being in a Dominant/monopoly place in many paths in and around the Asia-Pacific zone will give them dickering power on the pricing forepart. Menaces Established bearers both private and national bearers if start conveying down their monetary values to pull the cost sensitive clients will straight impact AirAsia which is based on low cost, no frills, no fuss theoretical account. Global uncertainness on Business and Political forepart straight causes fuel monetary values to increase and High Fuel monetary values decreases gross and hurts more for a low cost bearer. IT Utilization to maximum can besides hold a side consequence on growing for heavy trust on on-line gross revenues is hazardous as system can breakdown anytime. New signifier of revenue enhancements for illustration Environmental revenue enhancements adds on to disruption on the cost equation. With terrorist act being a planetary evil air hose Industry is the ever under menace, Accidents due to human and natural catastrophe is ever a menace. Uncertainities on Aviation ordinances and authorities policies. Plague Analysis POLITICAL: Political Uncertainties in Asia-pacific part be it Malaysia, Indonesia and the broad agitation in Thailand. Malayan Government Regulation played a critical function at the initial phases. There existed a heavy limitation on competition in this industry imposed by the single states chiefly malaaysia seeking to protect their national air hoses. The bilateral understanding between the states led to the deregulating of the industry. Terrorism is one of the factor which plays behind the head of the traveller want to take a holiday in the Asia-pacific zone specially after Bali bombing which is one of the ascendant part for AirAsia trade name. ECONOMIC: The terrorist onslaughts, wars, epidemics like SARS, played a really important function in the air hose industries. Uncertainty in fuel and energy costs Uncertainties on the economical Recession forepart can extremely impact the AirAsia growing. Sociable: The Growth in the Middle category population in Asia where AirAsia has a ruling presence. Attractive Travel and touristry bundle by authorities initiated touristry Ministry and private circuit operators attracted big figure of flyers. Exclusive monetary values provided by AirAsia helped in the growing of it s trade name among monetary value witting flyers. TECHNOLOGICAL: Bing a Young fleet, AirAsia had the Advantage to put and utilize latest engineering and constructs as their concern theoretical account. AirAsia along with utilizing World Wide web for online services are internally utilizing -Yield Management system, computing machine reserve system and latest Microsoft s Enterprise Resource Planning System. All these have helped AirAsia to cut down operating costs and supply fast, efficient service like look intoing of flight agendas, booking seats, on-line check-in, and pre-order repasts, Supersize my luggage. FINANCIAL HIGHLIGHTS upto 2nd One-fourth of 2010. Table below Shows the positive growing of AirAsia trade name in last 3 old ages with strong net income after revenue enhancement public presentation of RM 549 million AirAsia s Malayan Statement in Malaysia currency RM. 2010 ( 2nd ) One-fourth 2009 ( Annual ) 2008 ( Annual ) Operating Gross 940656 3178854 2,851,786 Core Operating Net income 168,529 447453 180,481 Net income after Tax 143,654 549,054 496,563 Core Operating Net income Margin 14.1 % 6.3 % Net income after Tax Margin 21.1 % 17.3 % -17.4 %

Satraps of the Persian Empire

Satraps of the Persian Empire A satrap was a provincial governor during ancient Persian imperial times.  Each ruled a province, also known as a satrapy. Satraps have ruled the various provinces of Persia in different periods for an incredibly long period of time, from the age of the Median Empire, 728 to 559 BCE, through the Buyid Dynasty, 934 to 1062 CE. At different times, satraps territories within Persias empire have stretched from the borders of India in the east to Yemen in the south, and west to Libya. Satraps Under Cyrus the Great Although the Medes seem to be the first people in history to have divided their lands up into provinces, with individual provincial leaders, the system of satrapies really came into its own during the time of the Achaemenid Empire (sometimes known as the Persian Empire), c. 550 to 330 BCE.  Under the Achaemenid Empires founder, Cyrus the Great, Persia was divided into 26 satrapies.  The satraps ruled in the name of the king and paid tribute to the central government. Achaemenid satraps had considerable power.  They owned and administered the land in their provinces, always in the kings name.  They served as the chief judge for their region, adjudicating disputes and decreeing the punishments for various crimes.  Satraps also collected taxes, appointed and removed local officials, and policed the roads and public spaces.   To prevent the satraps from exercising too much power and possibly even challenging the kings authority, each satrap answered to a royal secretary, known as the eye of the king.  In addition, the chief financial officer and the general in charge of troops for each satrapy reported directly to the king, rather than to the satrap.   Expansion and Weakening of the Empire Under Darius the Great, the Achaemenid Empire expanded to 36 satrapies.  Darius regularized the tribute system, assigning each satrapy a standard amount according to its economic potential and population. Despite the controls put in place, as the Achaemenid Empire weakened, the satraps began to exercise more autonomy and local control.  Artaxerxes II (r. 404 - 358 BCE), for example, faced what is known as the Revolt of the Satraps between 372 and 382 BCE, with uprisings in Cappadocia (now in Turkey), Phrygia (also in Turkey), and Armenia. Perhaps most famously, when Alexander the Great  of Macedon suddenly died in 323 BCE, his generals divided up his empire into satrapies. They did this to avoid a succession struggle. Since Alexander did not have an heir; under the satrapy system, each of the Macedonian or Greek generals would have a territory to rule under the Persian title of satrap. The Hellenistic satrapies were much smaller than those of the Persian satrapies, however.  These Diadochi, or successors, ruled their satrapies until one by one they fell between 168 and 30 BCE. When the Persian people threw off Hellenistic rule  and unified once more as the Parthian Empire (247 BCE - 224 CE), they retained the satrapy system. In fact, Parthia was originally a satrapy in northeastern Persia, which went on to conquer most of the neighboring satrapies. The term satrap is derived from the Old Persian kshathrapavan, meaning guardian of the realm. In modern English usage, it can also mean a despotic lesser ruler or a corrupt puppet leader.

Operations management Essay Example | Topics and Well Written Essays - 500 words

Operations management - Essay Example lity goals; and the people assigned to the project receive the motivation, direction, and information needed to do their jobs†. (from the text, p.49) The Project Manager will have to consider the pros and cons of different features and options and will have to decide to retain some while discarding others. Once the design is approved, detailed planning begins. At this stage, â€Å"business benefits, project objectives, requirements, governance, scope and project management methodology are all agreed upon†.(www.businessperform.com, 2011) The PM also sorts out common ethical issues faced by project teams at this stage, and prepares the Work Breakdown Structure (WBS). During the Scheduling phase, sequences and time allotment are given to all project activities. The PM decides the optimal time allocation for each activity/task and will accordingly delegate people and resources towards its execution.